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What to Do in Jackson County for a Long Weekend of Family Fun

The school or work – homework and dinner – bedtime shuffle can become all too mundane of a rhythm. When it’s time to pause the hustle and focus on the love of your life and your littles for a long weekend, Jackson County, Florida has seemingly limitless options for family-centric fun. From exploring our caves to picking up a new hobby, you’ll cherish the memories that can only be created here. And don’t worry, there are also lots of delicious spots for all of y’all to dine (and wine for mom and dad).

Get Out on Our Wonderful Waters

In Jackson County, our great outdoors are home to some of the most welcoming and breathtaking spaces you’ll ever meet. From up high to down under, Jackson County has natural wonders as far as the eye can see that will captivate all ages. For adventure below the surface, our freshwater springs are an ecological marvel not to be missed. Check out Merritt’s Millpond, spanning over 202 acres with water supplied by Blue Springs and touted as being clearer than Lake Tahoe. Your toddler that just warmed up to the puddle jumper will love taking a swim at Blue Springs Recreational Area. Rentals for tubes, canoes, and large paddle boats are also available at the Recreational Area so you can be as active or relaxed as you’d like. Meanwhile, your kindergartener would be flattered if Daddy asked him or her to fish on Merritt’s Millpond, one of the county’s most popular areas also full of crystal Blue Springs water.

Named for the Chattahoochee and Flint Rivers that form the Apalachicola River, Three Rivers State Park is a prime destination for classic fun on the water. Fishing docks, boat ramps, canoe rentals, picnic areas, and hiking/biking trails are just a few of the activities your family can enjoy over the Park’s peaceful two miles.

Looking for something that no one in the family has done before? The 100% clear kayaks from Get Up and GO Kayaking may just be what you’re after. Their guided tours lead you to little-witnessed spectacles just below the surface for unprecedented peeks into our area’s diverse marine life. Whether you start your venture in the light of day, at sunset, or at dark with motion-activated lights, your kids will be raving about this for weeks. Don’t just take our word for it – Get Up and GO Kayaking has even been ranked the world’s #1 tour company of its kind by Trip Advisor!

Fun Under the Sun (and Under the Ground)

For your school-aged children that can’t get enough of geology, they’ll feel like they’re walking in a National Geographic magazine when they go underground at Florida Caverns State Park. As the only state park in Florida with air-filled caves, it boasts archaeological sightings like limestone stalactites and stalagmites with curvy narrow passageways and buzzy bats flying overhead. If you’d prefer to explore with a paddle, the Chipola River also winds through Florida Caverns State Park, making kayaking an inviting option. To purchase tickets for 45-minute tours of this top attraction in the area, visit floridacavernsgiftshop.com. Additional tours can be purchased in person at the gift shop located within the park.

To mix in some folklore, Bellamy Bridge is a half-mile trail that gives a haunt transcending season. There have been numerous accounts of spooky things happening around the bridge – including the death of Elizabeth Jane Croom Bellamy in the 1800s – leading to the Bridge being called the state’s “best known ghost story.” While you can take guided tours after dark on the weekend of Halloween, you never know what you’ll find when you visit any day of the year.

Weatherproof Fun

For more of those spooky vibes with some of the best town views thanks to a wrap-around porch, take a tour of the Russ House. Originally built in the 1890s and listed on the National Register of Historic Places, the Russ House is home to the County’s official Visitor Center with some unofficial ghoulish guests. Guided tours are available Monday-Friday during business hours to learn more about this local lore.

Or get tickets to the Chipola Arts Theatre for live shows that highlight the best in community talent. Offerings like Fancy Nancy the Musical and Mary Poppins make this art form approachable and appealing to your kiddos, which may just introduce them to an activity the whole family can enjoy as they grow up.

Speaking of lifelong hobbies, a trip to A New Chapter Books and More will inspire your littles to keep turning pages. This local bookstore has the new releases everyone’s after, along with stationery and other happies. See the joy your kids have while they pick out a book on their own, which might be a welcomed alternative to the school’s reading lists.

Filling and Fun Family Meals

Mealtime may mean mom and dad sacrifice their chance to relax from serving their littles at home, but not in Jackson County. Bistro Palms offers fun twists on American fare, along with pizza and subs, so everyone in your crew will find something they fancy on the menu. You’ll love the crab stuffed flounder, while the kids will be tickled to have two of their favorite dishes in one – the Philly cheesesteak pizza. Local musicians also play here on certain evenings, creating the perfect soundtrack to a memorable family dinner. Head to Southern Fields Brewing after dinner for more live music. Mom and dad will enjoy sipping on a Greener Pastures IPA or a High Cotton Pale Ale (in addition to a wealth of fun options like spiked seltzers, sours, and mimosas) as the kiddos scoot around playing games in the courtyard.

The Cove at Compass Lake embraces life on easy street with next-level waterfront views. Try the beer cheese pretzels or a loaded baked potato with jerk chicken, and don’t forget an ice-cold beer or wine for mom and dad – cheers to lake life!

You need a good latte, but the kiddos need their second breakfast (or lunch) of the day. While you may think two stops are in order, Sweet Beans has you covered. You can get a brown sugar cinnamon macchiato (need we say more), and your mini-mes can choose from classic American bites, whether it be for breakfast or lunch (and even brunch on the weekends). If the suds make you snacky, check out the newly opened Oyster Bar on-site where you can find plenty of tasty bites in addition to live music and trivia perfect for keeping the fun factor high.

For down-home cookin’ without all the dishes afterwards, Johnny Mac’s offers the best of wood-fired food in an atmosphere that’s just as warm. Your kiddos will get a kick out of picking everything on their plate via the lunch buffet during the week. Or you can order a la carte – every single item on the menu is certified Southern, from the chicken and waffles to the banana pudding.

All About the Treats

While it may not be part of your rhythm at home, vacation may be just the right time to let the kids have dessert first (or any time, really).

Stopping for a sweet treat just means more when the ingredients come from a local farm. At Southern Craft Creamery, Cindale Farms provides all the dairy for their frozen confections, from wildflower honey to butterscotch flavors. Don’t miss their coffee offerings or farm-to-table store across the street for more local goodies to pick up for wholesome noshing later.

Your kiddos can take in the sights and smells of a dairy farm when you stop at Ocheesee Creamery. It’s truly an experience when you’re able to see all that goes into that scoop, from the milking to the churning, while being welcomed by the creamery’s super friendly staff.

Walking into a classic candy store always rings the bell of nostalgia. To introduce your children to a truly tried-and-true treat shop, head to Kountry Candy Store. No matter what your palate prefers, you’ll find something that’s your new favorite and made on-site– from divinity to fudge, Oreo balls, and ice cream.

Something for Everyone in Jackson County

From exploring our renowned freshwater springs to learning about our diverse history and culture to munching on an ice cream cone as you watch the cows roam, there’s something for everyone in your family in Jackson County. To start planning your family’s next long weekend, click here today.

Exploring the Freshwater Springs of Jackson County, Florida

Welcome to a world where crystal-clear waters beckon and nature’s wonders abound – Jackson County’s freshwater springs. Nestled in the heart of Florida’s panhandle, these springs, including Jackson Blue Springs, Shangri La, and Blue Hole, invite you to immerse yourself in a playground of aquatic delights. Dive in as we explore the enchanting beauty and diverse water activities waiting to be discovered.

Jackson Blue Springs: A Blue Haven

Prepare to be mesmerized by the azure beauty of Jackson Blue Springs. This natural gem has spring-fed waters that beckon explorers seeking tranquility and adventure alike. From cave diving along the gentle currents to swimming through the scenic surroundings, Jackson Blue Springs is a haven for water enthusiasts.

Shangri La: Nature’s Serenity

Discover the hidden paradise of Shangri La, where emerald waters and lush greenery create a serene escape. Paddle through the winding waterways, where each stroke of the paddle unveils a new facet of nature’s beauty. Shangri La is the perfect backdrop for a leisurely day of kayaking or a peaceful fishing excursion.

Blue Hole: Nature’s Infinity Pool

Step into the ethereal allure of Blue Hole, a freshwater spring located inside of the Florida Caverns State Park that resembles nature’s own infinity pool. Surrounded by a lush forest canopy, Blue Hole invites swimmers to take a refreshing plunge into its cool, clear waters. Drop a line into its clear blue waters and wait for your next bite.

Diverse Water Activities: Dive In and Explore

  1. Kayaking and Paddling: Glide along the glassy surfaces of these springs, taking in the sights and sounds of nature. Whether you’re a novice or an experienced paddler. The tranquil waters of Jackson County’s springs offer the perfect setting for a peaceful excursion.
  2. Fishing Adventures: Cast your line into the crystal-clear depths and discover the diverse aquatic life that inhabits these springs. From the elusive bass to the playful sunfish, fishing in these springs is a rewarding experience for anglers of all levels.
  3. Tubing Thrills: Feel the rush of excitement as you tube down the gentle currents of Spring Creek. Surrounded by the natural beauty of Jackson County, tubing offers a unique and exhilarating way to experience the springs.
  4. Swimming Delights: Immerse yourself in the refreshing embrace of the springs. Whether you’re floating on the surface or diving into the depths, swimming in these pristine waters is a sensory delight.

Conservation and Respect for Nature

As you indulge in the pleasures of Jackson County’s freshwater springs, we encourage responsible enjoyment of these natural wonders. Respect the delicate ecosystems, follow leave-no-trace principles, and contribute to the preservation of these oases for generations to come.

Plan Your Aquatic Escape Today

Escape the ordinary and embrace the extraordinary at Jackson County’s freshwater springs. Whether you seek the thrill of tubing, the serenity of paddling, or the joy of swimming. Our springs offer a diverse array of water activities. Pack your gear, bring your sense of adventure, and dive into the crystal-clear oasis that awaits in Jackson County, Florida.

A Culinary Journey through Jackson County:

Explore the Rich Tapestry of Southern Culinary Traditions:

Discover the South’s Heart, where hospitality matches the warmth of the Florida Sun, and sweet tea glides like a lazy river. Immerse yourself in southern living through our traditional cuisine, served with a side of charm.

The moment you step into Jackson County your culinary journey begins. You’re not just a visitor, your family. Our community takes pride in its warm, southern hospitality, resulting in a dining experience beyond a meal- a cherished memory.

The Sweet Elixir: Southern Sweet Tea:

Begin your culinary journey with a quintessential Southern beverage – sweet tea. Jackson County’s restaurants serve up this iconic elixir, perfectly sweetened and served over ice. It’s not just a drink; it’s a sip of Southern history and tradition.

Dinning Destinations: A Taste of Jackson County’s Southern Charm:

  • Sweet Beans Cafe: With a menu reflecting mama’s home cooking. Ms. Penny ensures every table captures the love she’s put in, making your dining truly special. Her fried green tomatoes with homemade ranch are to die for. Be sure to save room for her cheesecake – it’s the best of the best in Jackson County!
  • Spears Cafe: Discover this hidden gem with its cozy hole-in-wall atmosphere and a menu highlighting the best Southern Comfort food. Their burgers and homestyle fries will leave you with a full belly and even fuller heart.
  • Circle Grill: This Graceville staple is the perfect example of Southern hospitality. Trying to pick between their fried chicken, meatloaf, or country-fried steak is no easy feat. For an enjoyable experience, gather with family and friends to relish a family-style meal.

Farm-to-Table Delights: Agritourism and Southern Cuisine:

Jackson County takes pride in its agritourism, connecting visitors with local farms and producers. Experience the freshness of locally sourced ingredients in every bite, enhancing the authenticity of Southern cuisine.

Plan Your Culinary Adventure:

Explore vibrant flavors, a welcoming atmosphere, and undeniable charm. Your culinary adventure through Jackson County is for sure an unforgettable Southern dining experience.

Jackson County, Florida, invites you to savor the blend of Southern hospitality and delectable cuisine. Come hungry, leave with a heart full of memories. Cheers to good company, great food, and the warm embrace of Southern charm!

Hunting Adventures in Jackson County, Florida

For hunters seeking a connection with nature and the thrill of the chase, Jackson County offers a rich tapestry of opportunities. From private hunting plantations to the vast expanses of public land at the Apalachee Wildlife Management Area, Jackson County beckons hunters to explore its diverse hunting grounds.

Private Plantations: Oak Grove and Bontrager Whitetails

  • Oak Grove Plantation: Step into the embrace of the Southern wilderness at Oak Grove Plantation. This private hunting haven offers a meticulously managed landscape, providing an ideal setting for a variety of game. From pheasants to ducks, Oak Grove Plantation invites hunters to immerse themselves in a world where the pursuit of game is an art form.
  • Bontrager Whitetails: Bontrager Whitetails stands as a testament to exceptional game management. Explore the sprawling acres of privately owned land, where the majestic whitetail deer roam freely. Bontrager Whitetails is a sanctuary for hunters seeking both challenge and reward.

Public Land Adventures: Appalachee Wildlife Management Area

Nestled within the northeast area of Jackson County, the Apalachee Wildlife Management Area (AWMA) beckons hunters with its vast and diverse terrain. From hardwood forests to open fields, this public land provides a canvas for hunters to craft their own outdoor narratives. Traverse the trails, set up your blind, and experience the thrill of hunting amid the beauty of the natural world.

Preparing for the Hunt: A Checklist for Success

Before embarking on your hunting adventure in Jackson County, ensure you have:

  1. Proper Licenses: Obtain all necessary licenses and permits. Whether you’re pursuing deer, turkey, or other game, compliance with regulations is essential.
  2. Safety Gear: Prioritize safety with the right gear, including blaze orange for visibility, sturdy boots, and any additional equipment required for your chosen hunting method.
  3. Knowledge of Regulations: Familiarize yourself with all rules and regulations specific to Jackson County and the areas you plan to explore. Responsible hunting ensures the sustainability of our natural resources.

Conservation and Stewardship

Jackson County holds a delicate balance between providing hunting opportunities and preserving its natural ecosystems. Hunters play a crucial role in conservation efforts by adhering to ethical practices, respecting wildlife, and contributing to the sustainability of our diverse ecosystems.

Embark on Your Next Expedition

Whether you choose the secluded tranquility of private hunting plantations or the expansive landscapes of public lands, Jackson County invites you to embark on a hunting adventure like no other. Pack your gear, hone your skills, and immerse yourself in the untamed beauty of our wilderness.

Note: Always Check with Local Authorities

Before planning your hunting trip, be sure to check with local authorities for the latest information on seasons, regulations, and any specific requirements for private hunting plantations.

Jingle All the Way: A Magical Holiday in Jackson County

This season, we invite you to embrace the joy of the holidays and create cherished memories here in Jackson County.

Fir and Festivity: Christmas Tree Farm Delights

Begin your holiday at Powell’s Tree Farm, where you will hear the laughter of families embarking on a timeless tradition. Choose your tradition, whether you prefer the thrill of cutting your own or selecting from pre-cut options. Make this moment a cherished family tradition and capture the essence of the season.

Cut your own tree or pick from pre-cut trees for a fun holiday tradition.
Favorite family tradition: picking out the Christmas tree!

Local Treasures: Shopping Extravaganza

Continue your festive journey by exploring the local shops and boutiques that line the charming streets of Jackson County. Our community takes pride in offering unique, locally crafted gifts that capture the spirit of the region. From handmade ornaments to artisanal goods, each shop tells a story of the talented makers and the rich heritage of our county.

  • Kountry Candy Store: Discover a treasure trove of holiday delights and locally made treats. Find the perfect gift for everyone on your list while supporting our vibrant local businesses.
  • Bespoken Gifts and Antiques: Step into a winter wonderland of gifts and decor at Bespoken. Their curated selection offers visitors a chance to bring home a piece of our festive spirit.

A Wild Hair Salon & Boutique has great options for holiday shopping.

Support Local, Share the Love

This holiday season, we encourage you to embrace the spirit of supporting local businesses like A Wild Hair Salon and Boutique. Every purchase from our local businesses supports the talented artisans and entrepreneurs who make Jackson County unique.

Create Timeless Memories in Jackson County

As you follow our holiday itinerary, you’re not just checking off a list – you’re creating memories that will last a lifetime. Share the warmth, joy, and uniquely Jackson County spirit with your loved ones, making this holiday season truly magical.

We’ve got your trip planned for you!

For a detailed guide to your Jackson County Christmas adventure, visit our website and access the full holiday itinerary for the best Christmas shopping experiences. Discover hidden gems, festive activities, and local treasures that will make your holiday visit unforgettable.

Jackson County’s Bread and Butter: Agriculture

If there’s one thing guaranteed to see when driving through Jackson County, it’s fields and fields of hard work and dedication.

While agriculture has continued to be dominated by big ag, Jackson County has some of the best and most dedicated small, family-owned farms within its county boundaries. There are over 40,000 acres of peanut fields within our 955 square miles of county, which produce over 1 billion peanut butter sandwiches for the masses to savor. Jackson County’s bragging rights don’t stop at peanuts; JaCo is not only the top producer of peanuts in the state but also cotton. Next time you put on your favorite pair of blue jeans remember to thank a farmer in Jackson County.

Simply selling crops doesn’t cover even the smallest tractors. Farmers have been finding innovative ways to feed their families for decades. Over the last 20 years, Jackson County has seen an influx in agritourism experiences added into the culture of Jackson County tourism.

Agritourism can significantly boost the local economy by providing an additional source of income for farmers and rural businesses. For many small rural counties, agriculture might be the primary economic activity. Agritourism allows farmers and landowners to diversify their income streams, reducing dependence on traditional agriculture.

From Farmer’s Markets on Main Street, to U-Picks, to Farm Tours, to the freshest ice cream and milk products at Southern Craft Creamery, you are sure to find a fresh, authentic experience of farm life while visiting our area.

Harvest Season is a special time of year in the Florida Panhandle. For over 15 years, every October welcomes the Millstone Farm Tour: a two-day regional tour taking you across 40+ farms throughout Georgia, Florida, and Alabama. Frequent JaCo farms featured on this tour include Lazy Acres Family Farm, Moonpie Farm and Creamery, Martin’s Harvest, Cindale Farms, and of course Southern Craft Creamery.

Harvest Season celebrations don’t stop there! Every year, Jackson County celebrates Farm City Week. This week-long celebration is typically hosted the week before Thanksgiving, and celebrates our gratitude for the food produced by our farms as families come together to celebrate the holidays. Awards, events, banquet dinners, and more give the community an opportunity to give back to the unsung hero: the farmer. Follow the Jackson County Farm City Week Facebook page to stay in the know about upcoming Farm City events.

Martin’s Harvest delivers fresh greens and salads weekly to Southern Craft Creamery Market, and often feature Green Gate Olive Grove’s homemade salad dressings and products. Take a tour of Laze Acres Family Farm’s farm store and pick up the freshest chicken or beef your plate will ever see. A stop at Cindale Farms to meet the cows behind the magic at Southern Craft Creamery is an absolute must. With a variety of seasonal flavors and the classics (salted dark chocolate, yum!), your sweet tooth is sure to be satiated after a stop in.

Our agritourism doesn’t stop there: pollinators have a very important role in agritourism. If it weren’t for bees, we would not have farming. Smiley B Farms is a local honey producer and can be purchased directly at multiple sites including Milk & Honey Frozen Yogurt. While you’re there, be sure to pick up some of the best olive oils and salad dressings from Green Gate Olive Grove.

Agritourism is a vital life source not only for our residents but our state. It helps educate the public on agricultural heritage and preserves our history.  Touring a farm can be an excellent family activity and is both educational and entertaining. Visit Jackson County to see how we showcase traditional farming practices, local crafts, and cultural heritage. We are dedicated to promoting and preserving these aspects of rural life and will promote agritourism to maintain the unique identity and history of the region.

Plan Your Next Trip to Jackson County

Ready for your next adventure in Jackson County?

Snorkeling in the Millpond

Curiosity is a powerful force that drives us to explore and learn more about the world around us. It fuels our creativity, ignites our passion, and helps us discover new ideas and perspectives. In a world that is constantly changing, curiosity is more important than ever. It keeps us engaged, adaptive, and open to new possibilities. New possibilities create unforgettable memories.

Adventures and curiosity go hand in hand. When we allow ourselves to be curious about the world around us, we open ourselves up to incredible adventures. Whether it’s traveling to new places or diving to new depths, curiosity leads us down paths we never would have taken otherwise. So, embrace your curiosity and let it guide you on your next adventure. Whether it’s 100 feet deep or takes you to places centuries old, Jackson County has your next adventure in store.

Jackson County, Florida boasts a wealth of natural beauty and is a must-visit destination for those seeking an off the beaten path adventure. From the crystal-clear waters of Merritt’s Mill Pond to the dark, ever evolving depths of Florida Caverns State Park, there’s no shortage of sights to see and memories to make.

Take a guided cave tour or dare to explore the dark depths on a night time flashlight tour

These natural phenomena are shrouded in mystery and wonder, with their twisting tunnels, underground ecosystems, and strange formations. From the eerie emptiness of the unending darkness to the deafening silence of the deep, caverns are a testament to the power and beauty of nature. With their hidden depths and unexplored passages, they continue to capture the imagination of adventurers and scientists alike. 

Florida Caverns State Park is the curiosity-driven adventurer’s dream. Home to miles of hiking and horseback riding trails, both well-traveled and unexplored caves, and camping sites suitable for any outdoor enthusiast’s preferred camping style. Tours are available daily for those wanting to pique their curiosity and explore the depths of the only public cave tour system in Florida.

Ready to cool down by diving into some crystal clear spring water?

Visitors can swim, and snorkel in Blue Springs Recreational Area. Start your next paddling adventure from Blue Springs to explore the 202-acre Merritt’s Mill Pond. Over 200 million gallons of water pour through the Mill Pond on a daily basis from its 7 natural springs. Spend your day floating down the natural spring waters in Spring Creek before joining the Chipola River. For those looking to explore the local flora and fauna, the Chipola River Greenway offers hiking trails and bird-watching opportunities.

Explore our cultural heritage sites on a historic homes tour

We can uncover the stories, experiences, and knowledge of those who came before us. History is a treasure trove of inspiration, offering a window into the human experience and the triumphs and struggles that have shaped our world. So let us embrace our curiosity and venture forth into the annals of history, where we can discover new perspectives, gain insight into our own lives, and be inspired to create a better future.

As the third oldest county in the state, Jackson County is also home to rich, cultural heritage and historical sites, including the Marianna Historic District. Home to its own piece of history, the Battle of Marianna is one of three Civil War battles fought in the state of Florida. Explore the lives of early Spanish colonial settlers by hitting the road for the Spanish Heritage Trail, where you will learn of historic ghost tales at Bellamy Bridge and see the vastness of the Jim Woodruff Dam.  

Jackson County’s true charm can be found on our local family farms

Whether it’s the vibrant colors of the fields, the smells of the animals, or the sound of the wind rustling through the trees, there is always something new and fascinating to discover when exploring the countryside. Embrace your sense of wonder and allow it to guide you as you explore a slower way of life. You may be surprised at the richness and beauty that can be found in the simplest of things. 

Visiting a farm can be a refreshing change from the fast-paced city life. It’s a chance to experience a slower way of life and appreciate the beauty of nature. The peaceful surroundings and the simplicity of farm living can be inspiring. Watching the animals graze, the crops grow, and the sun set over the fields can be a calming and grounding experience. It reminds us to slow down and appreciate the simple things in life.

Jackson County boasts a rich agricultural way of life, with farm stands, markets, and family farms on nearly every corner. Visitors can experience farming culture by visiting local farms and farmers’ markets, where you can purchase fresh produce and other locally-made goods. 

Whether you’re seeking adventure or relaxation, Jackson County has something for everyone. With its stunning natural beauty and welcoming atmosphere, Jackson County is a must-visit destination for anyone seeking an authentic Florida experience. Plan your trip today and discover the natural wonders of this hidden gem at the top of Florida.

Event Marketing: Tips and Strategies for Success

Chipola Indians celebrate their victory during a well attended game. Chipola utilizes strong event marketing to ensure their stands are filled to support the teams.

One of the key factors to a successful event is a strong marketing plan. Without an effective strategy to promote the event, there may not be enough attendees, typically resulting in a loss of revenue and a negative impact on the event’s reputation.

A well-executed marketing plan can help to build brand awareness and establish a loyal customer base for future events. It is well worth the investment of time and resources into marketing and promoting your event.

Here are some steps you can take to create a marketing plan for a local event:

  1. Follow the steps outlined in our Event Planning Best Practices blog.
  2. Pick your date and create an event on the community calendar, Facebook events, Eventbrite, Google events, and other event sites.
  3. Choose your marketing channels: Social media, flyers, posters, local news outlets, and word-of-mouth are all great ways to get the word out. Posters should be placed in high-traffic areas to get the most out of the cost of printed materials. Consider reaching out to radio stations, newspapers, billboard agencies, or other promotional agencies to reach audiences outside the local area!
  4. Craft your message: Develop an engaging message that highlights the benefits of attending the event and the experience participants will immerse themselves in. 
  5. Collaborate with others and boost your message! Share with local pages, local influencers, and other social media groups to get the word out. Ask people to share or invite their friends to the event. You can use paid advertisements, contests and giveaways, and more on social media to get more visibility for the event. You should post content regularly leading up to the event to gain more traction.
  6. Set a budget: Determine how much you can afford to spend on marketing because you should absolutely invest in marketing! Sponsorships from individuals or local businesses are a common strategy for event organizers to fund their budgets. If you’re interested in learning more marketing funding options, visit here to learn about the TDC Event Funding program.
  7. Create a timeline: Develop a timeline for your marketing efforts and allocate enough time for each tactic to be effective.
  8. Measure your results: Track your results and adjust your marketing plan accordingly.

To effectively market an event, it is essential to identify your target audience and tailor your messaging to their interests and needs.

Utilize social media platforms, email marketing, and targeted advertising to reach your audience. Collaborate with relevant influencers and partners to increase your reach and credibility. Remember to create visually appealing and informative promotional materials, such as flyers and posters, to generate buzz and interest.  Get creative and be resourceful with your marketing efforts, and don’t be afraid to experiment with different tactics to get the best results. Utilize your available resources to help market your event into success! 

Need More Help?

If you’re needing assistance with planning your upcoming event in Jackson County, contact us at:

[email protected]

(850) 482-8061

Essential Tips for Planning an Event

Photo of the historic Bank Building in downtown Marianna. It is available for those planning an event and needing a venue.
The Historic Bank Building located in downtown Marianna is available for rentals and provides the perfect space for galleries, wedding receptions, and other parties. Photo by Meghan Basford Photography.

Planning an event doesn’t have to be a headache. If you’re looking to host an event in Jackson County, you’ve come to the right place.

Here are some best practices for hosting and planning an event in Jackson County:

  1. Start planning early to ensure everything runs smoothly. Check the community calendar for upcoming events here to check for other events occurring at the same time. When possible, plan your event over a weekend or date that doesn’t have several events happening all at once. Although this isn’t always avoidable, but you may miss out on events you want to attend because you’re too busy with your own! Once you have a date picked, be sure to submit your event to the community calendar through the “Submit Your Event” button on the above link.
  2. Set clear goals and objectives for the event. Who is your target audience? What experience are you hoping they’ll walk away with? By identifying your big-picture goals, you can set clear strategies and objectives to make your goals a reality.
  3. Establish a budget and stick to it. Seek sponsors and volunteers to help offset the costs of the event. 
  4. Choose a venue that is suitable for the event’s size and purpose. For more information on available venues, visit our website here.
  5. Follow all local laws and obtain the necessary permits, licenses, and insurance for your event.
  6. Create a detailed timeline and schedule for the event. It’s crucial to communicate the timeline expectations to necessary parties, such as vendors, entertainment, and others helping to organize the event.
  7. Hire or partner with experienced vendors and service providers. Ensure they have all required licenses or permits to operate their business.
  8. Develop a marketing plan to promote the event to your audience.
  9. Communicate regularly with your team to ensure everyone is on the same page. Emails, phone calls, text messages, and meetings are all effective ways to efficiently communicate updates and action plans.
  10. Conduct a walk-through of the event space before the event to ensure everything is set up properly. Plan ahead in case back up plans or last-minute changes are necessary.
  11. Provide excellent customer service to attendees throughout the event. A good turnout ensures a positive experience and the future success of the event!
  12. Ask for feedback from attendees, vendors, participants, and everyone in between. If the goal is to hold a regularly occurring event, then work towards improvement consistently.

Ready to get started with your next event?

Organizing a successful event requires careful planning, attention to detail, effective communication, and a willingness to adapt. By following these best practices and incorporating feedback from attendees and stakeholders, you can ensure that your event runs smoothly and achieves its goals. Remember to stay organized, stay flexible, and always keep the needs of your audience in mind. With these tips in mind, you’ll be well on your way to hosting a truly unforgettable event in Jackson County!

Need more help?

If you’re needing assistance with planning your upcoming event in Jackson County, contact us at:

[email protected]

(850) 482-8061

Apalachee Wildlife Management Area

Apalachee WMA is a great outdoor recreation destination year round on the east side of Jackson County, just north of Sneads, Florida. Hurricane Michael significantly impacted the 7,952 acre management area on October 10, 2018, but clean up efforts have allowed recreational access to return and is enjoyed by many locals and visitors throughout the year. No camping is available on the property, but Three Rivers State Park just south of the WMA offers primitive and full-facility camping, where you can enjoy views of both Florida and Georgia from the west side of Lake Seminole.